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Start Small, Finish Big

I can’t tell you how many times I’ve heard venture capitalists and executives insist new businesses should target big markets. They also love chasing “hot” markets that are en vogue. There was the

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Forgetful Elephants
Innovation

Forgetful Elephants

They say elephants never forget. In addition to describing big, lumbering animals, the word “elephant” can also be a nickname for big, lumbering companies (ex. IBM, GE, Walmart). However unlike

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