A Tale of Three Startups… and how they mess with our brains

Do you recognize this story? It was the best of times, it was the worst of times.  Entrepreneurs we’ll call “Alan,” "Ben" and "Colleen" started competing companies around the same time.  In the chart below you can see their competitive rises and falls over a period of several years.  The X axis is time. Consider the Y axis each firm's…

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