In strategy, a little evidence goes a long way

Pretend your new business has a choice: it can target high-end markets with a premium offering, or it can target low-end markets at the lowest price. What should it do? Rather than jumping to an answer, let’s slow down and investigate. One idea is to ask the industry’s top customers what they’d prefer. The customer is “always right,” after all.  Spoiler…

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Strategy by Storytelling

I love stories. They help us learn and can be powerful, wonderful things. As a kid, stories were entertainment. Yet as an adult, stories can also be a form of currency. In business, managers with the best arsenal of stories tend to have the nicest offices. Stories are the troops in the war of ideas. Yet despite how helpful stories can…

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